WEB DESIGN | squarespace BUILDOUT
ARAT STABLE WEBSITE
WHAT IS IT?
This is a responsive website for a local business — a stable named Arat. Its goals are to present the stable, its history and services offering, deliver regular news, and allow users to get in touch with the owner.
I designed it from scratch and built using Squarespace platform.
I started this project with deep dive into competition and target audience. I studied competing stables and interviewed the owner to understand their needs and business challenges. I researched and proposed several Squarespace templates which would fit the subject and the target audience.
I developed a site map and iterated on it with the owner. Once we had a satisfying site structure, I created several quick layout sketches. I proceeded to design page layouts directly in Squarespace.
It was a very quick and efficient process: I was able to insert media and copy with ease, edit them and lay on pages in readable and attractive ways.
I used bits and pieces of custom CSS to improve the theme in several areas.
I engaged a professional photographer (Lukasz Zamaro) for a photoshoot of the horses, which resulted in a polished and tasteful look.
I recreated stable’s logo in vectors and refreshed it in the process: cleaned up the horse symbol and chose a new typeface. The color palette (orange highlights and off-white backgrounds) and modern, sans-serif typography I chose for the website became the new brand.