BRANDING FOR A PROFESSIONAL PILOT
I built a brand for a professional pilot, Marek Sputo. I created a logo and a business card.
The idea was to use elements related to aviation industry such as aircrafts, wings or pilot’s accessories. The mark should express the subject and their professionalism. Color palette contains dark tones of blue and grey, intended for the background, and light grey and white for typefaces, logo and other subtle elements.
All of the colors are cohesive with the aviation industry standards. This design represents professionalism, capability and helps build trustworthiness. The primary element of the mark is customer’s name.