CONCEPT & DESIGN PROCESS
I created two spreads of a cook book, focused on salad recipes. My design goals were to create a crisp and accessible layout dedicated for food recipes, as well as to encourage the reader to eat healthy and stimulate their appetite.
Aesthetics, readable page layout and large, high quality photos prompt enjoyment while simply paging through the book. Visual personality in Smitten Salads triggers the appetite and evokes welcoming and homey feelings.